About us
We were born from a real problem, and never left it
Angular e-Commerce began by solving one concrete request: a fitness business that needed to sell packages and organize scheduling without depending on spreadsheets and three disconnected tools. It worked, and instead of diluting our focus, we steered the whole company toward this world.
For over ten years we have been building the same foundation, every day. Today it runs at Velocity and the other Smartfit boutique studios, and in studios, gyms and clubs across Brazil — from the yoga teacher with a single room to networks with many units.
Spot booking, the payment gateway, the app under your brand and management genuinely talk to each other because they were designed together, for the same kind of business. It isn't an integration: it's one foundation.
- Over ten years
- building the same foundation, without swapping it for another one along the way.
- Velocity and the Smartfit boutique studios
- are among the operations running on it today.
- Engineering, design and product
- all in-house. Nothing here is someone else's platform resold under our name.
What we believe
A belief with no consequence is a slogan. Each of these costs us something — what it costs is written right next to it.
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One niche only, and the code is ours.
We chose e-commerce and bookings for the fitness world and went deep into it instead of trying to serve everyone. The whole platform is built here: when you ask for something new, the conversation is with the people who write the code, not with a middleman who will open a ticket in another country.
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The people who serve you are the people who build it.
A small team, in the São Paulo metro area, with no middle layer. For the first five business days after your opening we run a support room dedicated to your operation alone — your front desk isn't left on its own during week one, which is exactly when everything happens.
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We tell you what isn't ready yet.
If a feature is half-built, you hear it in the demo and not in your third month of use. The product pages on this site carry written caveats about bank reconciliation, commission calculation and recurring PIX. You can go check right now.
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We're not the cheapest, and we don't try to be.
There is a cheaper option than ours and we say so in the first conversation. What we deliver is the whole operation in one system, for businesses that sell experience, fill their classes and can't afford to lose a customer to a software failure. If price is your criterion, we aren't for you — and it's better to find that out now.
Shall we grow together?
Tell us about your operation and see the platform adapted to your scenario.